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What to expect

Accountability Consultant

Your accountability
Outsourcing and Accountability
Are your people accountable to your agenda or their own?
Accountability is all about what is measured
Objective and Subjective measures
Why good kids go bad, peer pressure, and tribes
What no on told you about positive reinforcement – and what it has to do with accountability!

Context

Consider Context Creation and Maintenance
Indian’s Tear
No Cussing in Church
You get what you applaud. Are you preaching about “ethics” while you’re paying for “Enron”?
Slackers, Salt, and Stars

Marketing

Entering New Markets/Alternative Distribution Strategies
“Selling Direct” Different Ways
You can “Mess with THEIR market” without messing up yours!
Distribution – Vs – Direct
                                    

 

Slackers, Salt, and Stars

No place can be comfortable for everyone – do you want to make the good folks or the bad folks uncomfortable?

 

Motivation is an interesting topic – if you speak to a group of people about motivation, half of the crowd is normally expecting a “motivational speaker”, someone who will get them pumped up and excited.  Imagine their surprise when they find out that “motivation” is about the science of what makes people move – work – perform.

 

There are a lot of myths regarding motivation, and we don’t have time to address them all here, but my favorite is the belief that some employees are not motivated.  When the manager is talking about the unmotivated employee he generally describes someone who does just enough to get by, a slacker.  Let’s talk about slackers and two other groups of employees you have in your company – and look at how they are all motivated….

 

First, let’s talk about a group we all love to have on our team – the folks I call the “Stars”.  They are motivated!  They don’t want to “do enough”, they want to do more, more than anyone else, more than their own best performance, just more.  They are indeed motivated, and their goals are obviously aligned with the corporate priorities.  We like these folks.

 

Now, let’s talk about the Slackers.  Not motivated, right?  Wrong!  The trick is to understand their reference group, their source of applause.

 

I needed to make a telephone call, and my cell phone wasn’t getting decent reception inside, so in the middle of winter I found myself standing outside the client’s office, waiting for my call to connect.  That’s when I understood slackers.  A group of folks were taking their smoke break around the corner, unaware I was there.  It seems that one of their group, a big time Slacker, had gotten fired.  They were mad that he had been so clumsy, especially because now management was going to be looking at everyone a little closer for a while.

 

I learned that the best Slackers are those who can slack right to the line without stepping over it, without actually getting fired.  They laugh at the gung-ho Stars who do twice as much work for roughly the same pay – Slackers have figured out how to get as much as possible from the company while putting out the least amount of work.  That is Slacker victory.  They are as motivated as the Stars – they just keep score differently.  Like the Stars, however, they need their job, because that’s where the game is played…that’s where they can win.

 

The group I call The Salt makes up the largest part of your employee team.  These folks are “the salt of the earth”, good folks whose work ethic is “an honest day’s work for an honest day’s pay”.  Interesting, isn’t it?  The Stars ethic is “more” – how much can I give?  The Slacker ethic is “less” – how little can I do without getting fired?  The Salt is wanting a fair swap of work for pay.

 

The Salt group is motivated by things outside of the work world, family, fishing, the dart tournament.  Work gives them the money they need to do the things that are important to them, to spend time with the group that gives them applause.

 

Three very different groups of employees, everyone motivated, but not for the same applause.

 

Sending Slackers to a training program isn’t going to improve their productivity or get them more involved in the company – their problem isn’t a lack of knowledge, it a matter of listening to an applause that doesn’t come from the company’s management.

 

Training that sounds like “work smarter, not harder” is effective with The Salt in your company – they enjoy being able to make a positive contribution, as long as that “honest day’s work for an honest day’s pay” equation is still in effect.

 

Stars love the training if it shows them how to do MORE!  Unfortunately, the training is frequently geared toward others whose production is much less, and the Stars are just waiting for the class to end so they can get back to doing MORE…

 

Anyway, there is a lot to motivation, and this hasn’t even scratched the surface….but at least we got to look at one of the popular myths!

 


Contact Information

Telephone
940-427-2755
E-mail
Send mail to: rcs@strategiesthatwork.com
Copyright © 2005 Strategies That Work
Last modified: 03/07/05