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Accountability Consultant

Your accountability
Outsourcing and Accountability
Are your people accountable to your agenda or their own?
Accountability is all about what is measured
Objective and Subjective measures
Why good kids go bad, peer pressure, and tribes
What no on told you about positive reinforcement – and what it has to do with accountability!

Context

Consider Context Creation and Maintenance
Indian’s Tear
No Cussing in Church
You get what you applaud. Are you preaching about “ethics” while you’re paying for “Enron”?
Slackers, Salt, and Stars

Marketing

Entering New Markets/Alternative Distribution Strategies
“Selling Direct” Different Ways
You can “Mess with THEIR market” without messing up yours!
Distribution – Vs – Direct
                                    

 

Why good kids go bad, peer pressure, and tribes….

You have heard about “peer pressure”.  Perhaps you watched “Survivor” and noticed how important and “real” the rather arbitrarily assigned tribes became to the participants.  If you didn’t watch Survivor, perhaps you have noticed how loyal kids can be to their school…similar phenomenon.  You have also heard about some child raised in a great family with “all of the advantages” who “went bad”, rejecting the values that are so important to the parents and embracing a lifestyle nobody expected.  So, what’s all of this have to do with your company?  Everything.

 

We belong – all of us – to something.  It’s our nature, like it or not.  We live in a world of “us” and “them” – the funny thing is, each of us has so many personal characteristics, but we choose some of them to determine what defines “us” and “them”.

 

Some folks break the world into male and female, others divide “us” and “them” along racial, religious, nationalistic, wealth, age, or educational lines.  At the moment I am thinking of myself as “single” – although I certainly have a race, religion, national loyalty, income level, age, and education….  We may not have a choice regarding which characteristics we have, but we do have a choice as to which one(s) we choose to have define “us” and “them”.

 

Not only do we choose to belong to one or more groups, we choose which group gets priority when we have conflicting loyalties.  For example, your managers are part of the “management team” – but they are also part of their department or business unit.  If they had to demonstrate their loyalty to one group or the other, which would it be?

 

“Because of the recent productivity improvements, I can get by with 10 fewer people, but I am pretty sure I can find a way to move them into new positions such as “Productivity Coordinators”…. demonstrates that your manager has a greater loyalty to his or her department than to the corporate (and management) mission, in this case, cost reduction. 

 

Ideally, we can capture the power of this natural group loyalty to create a situation where the people working at your company can work in a mutually supportive environment, where the “winners” in the group are the people who are doing “a good job”.

 

Please notice the words in the previous paragraph that are in italics.  Wonder why?  The topic is explored more thoroughly in the “Context” section of this site, but let’s take a quick look at what makes someone a “winner”, and what defines “a good job”.

 

In some work groups, the “winner” is someone who conforms to group standards of low productivity.  In other groups, people “win” by helping the group set new, higher, production records.  This is important.  The group, not a training program you paid for or some neat posters in the break room, defines “winner”.  As long as the people are members of a group that values low production, every reality of peer pressure and the desire to conform is working against the corporate mission.

 

Why do good kids go bad?  I won’t pretend to understand the entire process, but perhaps it involves which group the kids chose to belong to, whose definition of “winner” they bought into.  The parents had a definition of winner, and the kids were in that group a couple of waking hours each day.  The kids at school had a different definition of winner, and the kid spent untold hours each day in that group.  The parents say their kid “lost”.  The other kids say the kid “won”.

 

Do you think something like this could happen at your company?

 

 


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Last modified: 03/07/05